THE SFS ACADEMY · SELF-PACED VIDEO COURSE

The full playbook for
breaking in, moving up,
and getting paid.

35+ lessons with video instruction covering every stage of the job search — from personal brand and LinkedIn through every round of interviews and your final offer negotiation. Self-paced. Lifetime access.

Enroll in the SFS Academy → See every lesson ↓
3xIncome · Elise J. Cox · Gusto
Head of CSAnna Trumbo · Promoted
35+Lessons · 11 modules
Self-paced course with video instruction
Lifetime access — no expiration
Every stage of the job search covered
Built for non-traditional backgrounds
Why this exists

The game is learnable.
Nobody just shows you how.

After four years of coaching people from non-traditional backgrounds into tech roles, I kept seeing the same pattern. Smart, capable people — stuck not because of what they lacked, but because nobody had ever shown them the full picture. How to position yourself. How to get in the room. How to win the room. How to negotiate once you're there.

The SFS Academy puts the complete system in one place — every stage of the process, in the right order, explained clearly. From building your LinkedIn and personal brand, through every round of the interview process, all the way to negotiating your offer. You watch, apply, and move forward at your own pace.

No fluff. No filler. Just the real frameworks, in plain language, that actually move the needle.

35+
Lessons covering every
stage of the job search

What the course covers:

Personal brand · LinkedIn · Resume
Job search strategy · Every interview round
Recruiter screens · Salary negotiation
Full curriculum

Every lesson. Every stage.

11 modules. 35+ lessons with video instruction. Organized in the exact order you need them. Work through it start to finish, or jump straight to the stage you're in right now.

1
Getting Started
2 lessons · 22 min
+
Welcome to the course
What this program is, how it's structured, and how to get the most out of it.
What to expect and how to map your schedule
How to be successful in this course and build a realistic timeline based on where you are now.
2
About You — Brand & Positioning
2 lessons · 11 min
+
Crafting your elevator pitch
The why, what, and how of an elevator pitch — and how to make yours land in 30 seconds.
Personal branding
Why your personal brand is the foundation of everything — and how to build one that works for you.
3
LinkedIn
4 lessons · 65 min
+
Why LinkedIn matters
How the right profile attracts recruiters, expands your network, and opens doors before you ever apply.
How to build an impactful LinkedIn profile
Step-by-step through every section of your profile that actually gets you noticed.
How recruiters use LinkedIn
A look inside how recruiters source candidates — so you show up in their searches.
Amp up your profile with keywords
Build your top 5-6 keywords and make sure they appear throughout your profile strategically.
4
Resumes
4 lessons · 11 min
+
Why your resume matters more than you think
The essential components of a resume that actually advance your job search.
How to build a winning resume
Step-by-step through every section — what to include, what to cut, and how to frame your experience.
Mastering your resume's skills section
How to make the skills section work for you with ATS systems and human readers alike.
Sending your resume
When to apply, how to tailor, and what happens after you hit submit.
5
Job Search Strategy
2 lessons
+
Determine your job search strategy
Job searching is about intentional strategy — getting clear on what you want, focusing your energy, and building the right connections.
Creating your Interest List
How to build a targeted list of companies to pursue with intention instead of volume.
6
Interviewing Basics
5 lessons · 106 min
+
What to expect in an interview
How the process actually works from first contact to final round.
Types of interview questions
Behavioral, situational, competency-based — and how to approach each type with confidence.
The STAR technique
How to structure any behavioral answer so it's clear, compelling, and lands every time.
Interview etiquette
The details most candidates overlook — before, during, and after the conversation.
Following up after an interview
The follow-up framework that keeps you top of mind without being annoying.
7
Recruiter Phone Screen
6 lessons
+
Your first "yes" in the hiring process
What the recruiter screen is actually evaluating and why it matters more than most people realize.
What to expect in a recruiter phone screen
The structure, the timeline, and what recruiters are listening for.
How to prepare for a recruiter phone screen
The exact prep routine that sets you apart before you say a word.
Common recruiter interview questions
The questions you will definitely hear and how to answer each one confidently.
Asking the recruiter questions
The questions that signal you are serious — and the ones that quietly hurt you.
Salary questions
Exactly what to say when they ask your number — before you have any leverage.
8
Hiring Manager Interview
3 lessons
+
About the hiring manager interview
What changes at this stage and what the hiring manager is actually evaluating.
Hiring manager interview checklist
A complete pre-interview checklist so you never walk in underprepared again.
A big list of hiring manager interview questions
The most common questions at this level — with clear guidance on how to answer each one.
9
On-Site Interview
1 lesson
+
What to expect in an on-site interview
How to show up, what happens in the room, and how to stay sharp across multiple rounds in one day.
10
Aptitude Tests
1 lesson
+
All about aptitude tests
What they are, when they show up in the process, and how to approach them without panicking.
11
Negotiation & Job Offer
4 lessons
+
You got an offer. Now what?
The exact steps to take in the 24 hours after an offer lands so you do not leave money on the table.
Why negotiating matters — and why too many people skip it
The data on what not negotiating costs you over a career. The number will surprise you.
How to negotiate your offer: Step by step
What to say, when to say it, and how to counter without burning the relationship.
Job offer FAQs
Every common question about offers, equity, signing bonuses, remote days, and timing — answered directly.
Real people. Real results.

The system works. These are the receipts.

⭐ FEATURED STUDENT
No tech experience → Head of Customer Success
I had no tech experience and honestly wasn't sure any of this was possible for someone with my background. The system changed how I thought about my own story — and then it changed my career.
Anna Trumbo
Head of Customer Success
TECH · PROMOTED
Tripled her income in 6 weeks → Gusto
Started as a Bojangles shift manager in Atlanta. No tech experience. No connections. Six weeks after we started working together, she had 12 first-round interviews and an offer from Gusto.
Elise J. Cox
Account Executive
GUSTO · 4+ YEARS
Tech sales with no college degree
Krystal kept believing the degree was the barrier. It wasn't. The positioning work changed everything — and she had the SDR role before she even finished the program.
Krystal M. Lechner
SDR
CONNECTANDSELL
K-12 educator → Enterprise People Leader
From sports coach and K-12 educator to Enterprise People Leader at one of the most respected fintech companies in the country. The pivot framework made it make sense.
Porchia Jenkins
Enterprise People Leader
BREX
Bootcamp → Enterprise sales career
Mustafa went from an online bootcamp to a full-time enterprise sales role in tech. The outreach strategy and positioning work opened doors he didn't think were available to him.
Mustafa Khokhar
Enterprise Sales
TECH SALES
Account Executive at Toast
Danielle came in with a strong background but no clear path into tech. The interview framework got her in the door and helped her win the room once she got there.
Danielle Hawes
Account Executive
TOAST
Enroll today

The complete system.
Self-paced. Lifetime access.

11 modules and 35+ lessons with video instruction covering every stage of the job search — from personal brand and LinkedIn through every interview round and your final offer negotiation. Work through it on your schedule, at your own pace, for as long as you need.

✓
11 modules with 35+ lessons with video instruction
✓
Personal brand and elevator pitch training
✓
LinkedIn and resume complete walkthroughs
✓
Every interview round — recruiter screen through on-site
✓
Step-by-step salary negotiation framework
✓
Lifetime access — watch anytime, rewatch anytime
$97
$297
FOUNDING MEMBER RATE
Enroll in the SFS Academy — $97 →
🔒 Secure checkout via ThriveCart. Instant access to all course content. Self-paced — no deadlines, no expiration.
Questions

Everything you need to know

Do I need tech experience to enroll?+
No. The Academy was built for people coming from non-traditional backgrounds. Anna had no tech experience. Krystal had no degree. Porchia was a K-12 educator. The system is designed to work with whatever background you have.
Is this self-paced or do I need to show up at a set time?+
Completely self-paced. There are no live sessions, no deadlines, and no schedule to follow. You get instant lifetime access the moment you enroll — watch on your timeline, pause, rewatch, and return whenever you need to.
Is there a community or live coaching included?+
The Academy is a self-paced video course. There is no live coaching or community component. What you get is 35+ carefully built video lessons designed to give you everything you need to execute independently.
I'm already employed. Is this still for me?+
Yes. The negotiation module alone is worth the enrollment if you're employed and underpaid. The course also covers career positioning, how to build your profile while still in your current role, and how to set yourself up for your next move.
What is the founding member price?+
$97 is the founding member rate for the first cohort of Academy students. The full price is $297. If you're seeing this page, the founding rate is still available.
Who built this course?+
The SFS Academy was built by Alex Booker — career coach, Account Director in tech, and founder of Suited for Success. Alex has personally helped dozens of people from underrepresented backgrounds break into tech and dramatically increase their income over the past four years.

You already have what it takes.
You just need the system.

35+ lessons with video instruction. Self-paced. Lifetime access. Everything from personal brand and LinkedIn to salary negotiation — in the right order, explained clearly, ready when you are.

Enroll in the SFS Academy — $97 →

Founding member pricing. Secure checkout. Instant access.