A Sales Development Representative, or SDR, focuses on identifying and qualifying potential leads to support the sales team. Their duties include researching prospects, conducting outreach to generate interest, and setting up meetings for account executives or sales managers to close deals. SDRs play a vital role in the early stages of the sales cycle, ensuring a steady pipeline of qualified opportunities.

SDRs are responsible for understanding target industries and businesses, ensuring their outreach is relevant and impactful. They work closely with sales teams to strategize on effective approaches and ensure seamless handoffs.

• Conducting prospect research to identify and prioritize potential customers

• Performing outbound outreach through calls, emails, and social selling techniques

• Qualifying inbound leads to determine fit and readiness for the sales team

• Scheduling and coordinating discovery meetings or demos for account executives

• Collaborating with the sales and marketing teams to refine lead generation strategies

• Maintaining accurate records of outreach and progress in CRM tools

• Following up with prospects to nurture relationships and build interest

• Analyzing prospect engagement and reporting on lead quality and pipeline health

• Staying up to date on industry trends and competitive landscapes

Responsibilities may include:

$65k-$98k/yr

Sales Development Salary